"For us, design has never been a style or a set of separate disciplines but an attitude of mind. A way of creatively solving problems to add value; aesthetic, cultural and commercial.”

Our approach

Design and strategic planning does make a difference. It identifies the link between an organisation's aspriations, and their audience. We consider and evaluate the possibilities, develop solutions, provide planning advice, manufacturing specifications and direct projects from conception to completion. Our advice has helped many businesses and organisations develop their story and brand, enhance their architectural assets and infrastructure for the benefit of stakeholders, their customers and their bottom line.

Our focus

We have always been interested in change, enhancing and improving what we come into contact with. Our fascination for the new has kept us in touch and feeds our curiosity, while our knowledge of the old has allowed us to learn from history and reflect on context. This wide-ranging experience has informed our project feedback.

Our evolution

We started a design business in 1976. This evolved into Total Image, a multidisciplinary practice that provided solutions for clients across a wide range of industry sectors. We won marketing and architectural awards, appeared on TV and radio and helped a client win the Queens Award for Industry. In 2007 we began collaborating with Monumental, a Heritage Industry creative practice founded by Aaron Watson, and in 2016 Steve Keeling became Design Director and Partner. Steve now provides a design and business consultancy service for larger contracts in parallel to his own design practice KeelingWatson.

For examples of recent work please click here>
To see some of our work during the Total Image years, please visit our Design Archive.

For more information about Monumental please visit the website -